"Build a better mousetrap, and the world will beat a path to your door." - Ralph Waldo Emerson
In marketing academia this quote is often used to illustrate "the earth is flat" era of...
Internet Marketing Strategist and Drupal Junkie
I've worked in several marketing departments with a diverse array of goals, strategies, tactics and objectives. However, one thing has been constant. Marketing and IT don't get along. It's too bad...
It would be easy to get mad when reading posts about how "SEO is Dead." Especially when the person writing it wrote the same thing 3 years ago. The good is thing is that SEOs win either way....
I've seen several interesting posts prediction big trends for Internet Marketing in 2010. As unpredictable as the web is, I figured it couldn't hurt to throw my hat in the ring as well. I tried to...
The pricing element is one of the most interesting elements of the marketing mix when viewed through the lens of social media. New technology and social media are forcing us to reexamine what "...
All competitive verticals that offer good ROI have those monster websites with thousands of backlinks that seem to rank for everything. If you are short on resources it may seem like a good idea...
I think The most important thing I learned about marketing while in the entrepreneurship program at Wichita State University was differentiation. It was constantly pounded into our heads and now...
I has a hunch that someone had started some kind of local organization helping to network Kansas City's Drupal junkies. I was right. Drupal KC is a local...
I'm not kidding. The way to do this is by calculating the present value of future cash flows you are generating for a client. If a client is running a PPC or banner campaign they see a big boost...
An important part of creating link worthy resources is understanding what people in a given vertical want to know. This is easy in the SEO and internet marketing verticals. They're heavily...
