SEO

Submitted by Webster on Fri, 2009-07-31 22:27

Tagging Techniques To Track Indexing and Ranking Performance

When ever we (you and me buddy) are talking about indexing and ranking I think it's important to think of your website in chunks or sections. If you have a blog you have category pages, top level...

Why Content Is The Most Overrated Element of Internet Marketing

"Build a better mousetrap, and the world will beat a path to your door." - Ralph Waldo Emerson

In marketing academia this quote is often used to illustrate "the earth is flat" era of...

Why SEO is Still More Effective Than Social Media

It would be easy to get mad when reading posts about how "SEO is Dead." Especially when the person writing it wrote the same thing 3 years ago. The good is thing is that SEOs win either way....

Boost SEO ROI by 400% With MS Excel

I'm not kidding. The way to do this is by calculating the present value of future cash flows you are generating for a client. If a client is running a PPC or banner campaign they see a big boost...

Yahoo! Answers For Linkbait Ideas

An important part of creating link worthy resources is understanding what people in a given vertical want to know. This is easy in the SEO and internet marketing verticals. They're heavily...

How To Score Good Domains and Dominate SERPs

It doesn't take long for many people to see that having your keyword in your domain is like SEO steroids. Unfortunately, people often think that all the good domains are taken. It is true that...

Selectively Nofollowing Categories For Bottom Level Content

Rand Fishkin made a white board Fri thingy discussing a way to improve this situation with categories. The idea is that you can flatten our your architecture with the use of categories. Rand's...

Does Google Reset Links To Zero?

At Domain Round Table 2008, Matt Cutts mentioned that Google sets the links to zero or near zero on domains that change hands. Aaron Wall gave a good reason as to why they want to do this. Google...

The Long Term Value of Search Engine Optimization

The effectiveness of many old school SEO tactics have been diminishing for a couple of years now, but the last few months have really been rough on them. Google's tighter indexing, phrase based...

Multiple Post Categories for Your Best Posts

Most experts say that you should limit the number of categories you should assign to your posts. For the most part I agree that adding your posts to too many categories can be harmful. It can...