Strategy

All competitive verticals that offer good ROI have those monster websites with thousands of backlinks that seem to rank for everything. If you are short on resources it may seem like a good idea...

I think The most important thing I learned about marketing while in the entrepreneurship program at Wichita State University was differentiation. It was constantly pounded into our heads and now...

I have always been a huge Michael Porter fan. He's a brilliant economist and one of the godfathers of business strategy. His theories about strategy were developed over 30 years ago, and not...

CFA is an acronym for Cheap, Fast and Accurate, and this seems to be what everybody wants. We are constantly tugging at the bit and demanding more efficiency, lower costs, and bigger profits....

It is very tempting to just jump into areas such as Twitter, Facebook and social application development without much planning. It is true that being early in the game helps, but it’s not just...

Living in the Midwest, one of my biggest fears is the bite of a brown recluse spider. I'm not a big fan of spiders in general, but nothing is creepier than a highly venomous spider that likes to...