Search Engine Optimization Services

Overview and Philosophy

I have helped numerous Kansas City companies improve their SEO and my approach is rooted in basic marketing practices. Solid upfront research, an understanding of the community involved, differentiation, and clever implementation are the keys to a long term and successful SEO campaign. As search engine algorithms become increasingly sophisticated, older strategies heavily focused on altering code are becoming less and less effective. Code is still important, but code alone is not enough.

The first question I ask when taking on a new project is, "who is going to link to this site and why?" An SEO campaign should not begin until this question can be answered. This is where I start every campaign. Starting with core competencies of your organization and leveraging these strengths to create content that creates a conversation and attracts links. Only then do I even start to look at the code side of SEO.

Building Links

Every organization is different and every linkbuilding campaign should be tailored accordingly. Some companies can attract a lot of links from social media channels and blogging, while other companies are better off utilizing direct link requests. We take these different strategies into consideration when developing links campaigns. Our overall arsenal of link building tools include:

  • Direct Link Requests: This tactic is pretty straightforward and involves doing good upfront research to find a handful of highly authoritative sites to contact directly and request links.
  • Embed Pages: Many sites will gladly accept free content. this tactic just involves providing content for other web sites that contain links to your site. This is another tactic that requires strong upfront research to identify the best candidates.
  • Social Bookmarking: Sites like Del.icio.us and StumbleUpon can be leveraged to drive more traffic to your site, and increase the number of web sites linking to you.
  • Social Media: Some sites are best served by strategically submitting content to social news sites like Digg.com and Reddit.com
  • Purchased Links: Some sites need additional motivation to provide a back link to your site. We have lots of experience and know which links will produce results and which links will not.
  • Local Links: If your business is in Kansas City, your SEO strategy needs to involve attracting links from other local websites. Google will factor local links in to how your site ranks for local queries such as "advertising agencies in Kansas City."

On Page Search Engine Optimization

In addition to linkbuilding, we perform a wide range of on-page SEO tactics to make sure your site is easy to crawl and well aligned with popular keywords. Below are the individual on-page tactics used.

  • Keyword Research: We perform keyword research to determine the most popular phrases being used in your vertical. These ensure that your site is aligned to rank for keywords that are being typed in frequently.
  • Page Optimization: Once keywords are chosen they are placed on the right pages in a way that maximizes search engine performance.
  • Crawlability Analysis: It's critical to make sure that Google can access all of the content on your website. Many websites use coding standards that hinder Google's ability to access the content on your site.
  • Site Architecture: Google does not view all of your pages equally. They see some as being more important than others and we can architect your site in a way that ensures Google sees the important SEO pages as being important to the overall site.
  • Universal Search: Google and other search engines are pushing new kinds of content into their main search results. This includes images, video and news. It's important to make sure that your multimedia content is well optimized and able to show up in multimedia search results.
  • Local Search: Local traffic from Google is critical to most Kansas City businesses. Your SEO campaign needs to include strategies to make sure Google knows the geographic area you do business. Doing so can boost your performance for local keywords.

Contact us for more information about our SEO services or go to the members page and check out some of the other great SEO's in Kansas City.