Overview and Philosophy
I have helped numerous Kansas City companies improve their rankings within the major search engines and my approach to SEO is rooted in core marketing principles. Modern SEO means more than just understanding keyword research and how to best code a web site. In addition to the basics, today's search engine marketers must understand differentiation, strategy, trends your industry, and how to be creative.
Why Should You Use Me
My clients have come to me for their optimization needs for the following reasons:
- I built the web site for the Kansas City SEO Association and this site ranks 1st for the term "Kansas City SEO"
- I have over three years of SEO experience in the education vertical, which is very competitive. I rank 1st for many of the top terms in this vertical.
- In addition to SEO and web development, I have a background in marketing strategy and have helped many companies develop marketing plans.
- I have developed numerous web sites with highly advanced functionality, and this knowledge of web development gives me a solid understanding of how modern web sites work.
Elements of My Campaigns
Below are the tactics I use to help my clients boost the SEO performance. However, each campaign is unique and certain campaigns will need more focus in some areas and less in others.
General Strategy Session: The prerequisite to any highly successful SEO campaign is the existence of a sustainable competitive advantage. Matching your unique competitive edge with your SEO strategy is an easy way to dominate search results and build search engine traffic. If you do have a competitive advantage, I'll make sure your online strategy supports it. If you don't, that's OK too. I have helped many companies develop a strategy that gives them an edge.
Building Links: Every organization is different and every linkbuilding campaign should be tailored accordingly. Our overall arsenal of link building tools include:
- Direct Link Requests: This tactic is pretty straightforward and involves doing good upfront research to find a handful of highly authoritative sites to contact directly and request links.
- Embed Pages: Many sites will gladly accept free content. this tactic just involves providing content for other web sites that contain links to your site. This is another tactic that requires strong upfront research to identify the best candidates.
- Social Bookmarking: Sites like Del.icio.us and StumbleUpon can be leveraged to drive more traffic to your site, and increase the number of web sites linking to you.
- Social Media: Some sites are best served by strategically submitting content to social news sites like Digg.com and Reddit.com
- Purchased Links: Some sites need additional motivation to provide a back link to your site. We have lots of experience and know which links will produce results and which links will not.
- Local Links: If your business is in Kansas City, your SEO strategy needs to involve attracting links from other local websites. Google will factor local links in to how your site ranks for local queries such as "advertising agencies in Kansas City."
On Page Search Engine Optimization: In addition to linkbuilding, we perform a wide range of on-page SEO tactics to make sure your site is easy to crawl and well aligned with popular keywords. Below are the individual on-page tactics used.
- Keyword Research: We perform keyword research to determine the most popular phrases being used in your vertical. These ensure that your site is aligned to rank for keywords that are being typed in frequently.
- Page Optimization: Once keywords are chosen they are placed on the right pages in a way that maximizes search engine performance.
- Crawlability Analysis: It's critical to make sure that Google can access all of the content on your website. Many websites use coding standards that hinder Google's ability to access the content on your site.
- Site Architecture: Google does not view all of your pages equally. They see some as being more important than others and we can architect your site in a way that ensures Google sees the important SEO pages as being important to the overall site.
- Universal Search: Google and other search engines are pushing new kinds of content into their main search results. This includes images, video and news. It's important to make sure that your multimedia content is well optimized and able to show up in multimedia search results.
- Local Search: Local traffic from Google is critical to most Kansas City businesses. Your SEO campaign needs to include strategies to make sure Google knows the geographic area you do business. Doing so can boost your performance for local keywords.
Contact us for more information about our SEO services or go to the members page and check out some of the other great SEO's in Kansas City.