Real Reputation Management

You can always call an SEO when you freak out because some 16 year old kid is nuking your brand and pushing it into Google's search results. It happens to the best and worst companies. For good companies, an SEO can knock the press out and the problem is solved. If your company isn't delivering value to customers than reputation management is just a band aid, and soon the bad press will return.

The real solution to your reputation management woes is to LISTEN. If the search results for your brand name are constantly filled with awful articles about you than something is wrong with your company, not with Google. Real reputation management involves these simple steps:

Step 1: Listen to what people are saying about your company.
Step 2: Fix it!