Social Media

Feeling like your web site getting left out of the Web 2.0 movement? Numerous companies have content on their sites that's tailor made for social media channels. In this case it's just a matter of implementation and moving your content onto the right sites. Other sites may not have existing content that will perform well, but this can easily be fixed. You would be surprised the kinds of sites that manage to create interesting content that rockets into high traffic social media sites.

Our Approach

Our approach to social media is the same as our approach to many other types of marketing. It starts with a careful analysis of your organizations strengths and capabilities. One of the keys to a good social media strategy is leveraging what you already have.

Elements of a Solid Social Media Strategy

  • Social Networking: How well is your brand represented on sites like MySpace and FaceBook? Are you employees networking on LinkedIn.com? Could your organization start a social media site specifically for your vertical? This are questions that can be answered after a thorough evaluation of your organizations capabilities.
  • Social News Sites: Success on sites like Digg Reddit and Slashdot can supercharge the SEO performance of your web site. Making the popular pages of these sites can result in gaining over 1000 backlinks and 30,000+ visitors. There are also niche social media sites sprining up all the time that can be utilized. There is also the possibility that your organization could start a social media site to serve your niche.

  • Social Bookmarking: Sites like Stumblupon and Delicious fall into the social bookmarking side of social media. These sites use the bookmarking behavior of thousands of users send traffic. Placing links in the right places and engaging these communities can result in a lot of traffic these web sites.

We can help your organization learn to leverage your assets and engage the social media community in a way that can increase your traffic and attract backlinks that will boost the performance of your site in search results.

Contact us to evaluate your web site's potential for success on these sites.