Usability and Site Architecture Analysis

Good design alone is not enough to provide a positive user experience. A usable web site has very little to do with looks and more to do with architecture, organization and intuitive features. Thousands of great looking web sites disregard countless usability standards, and in turn, frustrate their visitors. Users frustrated with the function of your site devalue your brand, and costs you sales and leads.

Usability and SEO

Not only is poor usability going to frustrate your users, but it also has a negative impact on your SEO. For large web sites, proper architecture is one of the most important components of SEO. Google uses the architecture of a site to determine which pages are important. Users do the same. That's why it is very important to analyze the architecture of a site with SEO in mind. The two disciplines are inseparable.

Contact us to have your site's architecture and usability analyzed.