Internet Marketing Strategist and Drupal Junkie

Generic Strategies - The Key To Competitive Advantage

I have always been a huge Michael Porter fan. He's a brilliant economist and one of the godfathers of business strategy. His theories about strategy were developed over 30 years ago, and not...

The Lost Art of the Sidecar

I first heard about the Sidecar from my mom. For years she said that it was one of my Grandfather's favorite drinks. I never knew him, but he was described as so many men of the era were. A mix...

User Generated Content and MMFI

Make me feel important! This was one of the many mantras of marketing I heard in my undergraduate entrepreneurship program. If you want participation on your site, making your top users feel...

Essential Drupal Modules for New Sites

Everyone hates having to dig through Drupal's module pages every time they want to start a new Drupal site. This post gives you all the essentials in one place. This can also help users that are...

Drupal 101 - Getting Started

Drupal can be a little daunting when your first getting started. The CMS uses weird words and many operations are not intuitive and logical. Despite some of these usability issues, the potential...

Selectively Nofollowing Categories For Bottom Level Content

Rand Fishkin made a white board Fri thingy discussing a way to improve this situation with categories. The idea is that you can flatten our your architecture with the use of categories. Rand's...

Does Google Reset Links To Zero?

At Domain Round Table 2008, Matt Cutts mentioned that Google sets the links to zero or near zero on domains that change hands. Aaron Wall gave a good reason as to why they want to do this. Google...

A Great Use for Article Submission Sites

Greywolf did a post recently about article submission sites such as PRWeb and Ezine. It actually ended up being more of a survey on the subject. I have always felt that an article on one of these...

Concept Mapping for Image Search

The problem with optimizing for image search is that the competitive search phrases in many industries don't have images to represent them. Some phrases are easy. Phrases like used car,...

The Marketing Mix (The 4 Ps) for the Internet

The marketing mix is a simple concept and is one of the first things you learn in a marketing class. Once you have clearly defined your customer and done any necessary research, the marketing mix...