Internet Marketing Strategist and Drupal Junkie

Segmentation - The Webmaster Target Market

Segmentation is a cornerstone of marketing strategy. Good traditional marketers use the concept extensively to maximize the efficiency of their efforts. A lot of online marketers also use some...

Webmaster Relationship Management

The job I had before entering the online marketing space was helping to run a Customer Relationship Management (CRM) system for Zupreem. The system was very sophisticated and could produce...

A Modular Approach To Creating Supporting SEO Content

Many web sites have a very erratic approach to the creation of content. Writing erratically isn't a big issue for blogs or news oriented sites, but it is for large lead generation or sales based...

Real Reputation Management

You can always call an SEO when you freak out because some 16 year old kid is nuking your brand and pushing it into Google's search results. It happens to the best and worst companies. For good...

The Niche Social Media War is Beginning

I don't mean the battle between MySpace and Facebook. Front lines are being drawn on the social media front across the web. Advanced CMS technologies are allowing a rapidly increasing group of...

Check Recent Links in Google Blog Search

If you want to know who has been linking to you lately you can do head over to Google Blog Search. In the search bar just type in link:yoursite.com. Then when you get to the results page you can...

New Way to Check Main (Supplemental) Index Results

I found this new by accident, but it looks like it works. First we'll go over the current method of checking your main index and supplemental pages. The current way to do this is with the query...

CFA - Cheap, Fast, Accurate

CFA is an acronym for Cheap, Fast and Accurate, and this seems to be what everybody wants. We are constantly tugging at the bit and demanding more efficiency, lower costs, and bigger profits....

Paid Links and Purchased Content

The recent uproar and backlash over Matt Cutt’s announcement of a war on buying links is pretty interesting. I especially liked the black hat take on it. I bet he has been waiting a while for...

Strategy and New Technology

It is very tempting to just jump into areas such as Twitter, Facebook and social application development without much planning. It is true that being early in the game helps, but it’s not just...