Internet Marketing Strategist and Drupal Junkie

Choosing Competitors Wisely, and A Word On Spiders

Living in the Midwest, one of my biggest fears is the bite of a brown recluse spider. I'm not a big fan of spiders in general, but nothing is creepier than a highly venomous spider that likes to...

The Forager - Feather Plucking Solution for Exotic Birds

The major challenges of owning an exotic bird are keeping them from plucking their feathers and biting. Both of these problems are rooted in the same place, boredom. Captive parrots and exotic...

People Tips From A Seasoned Vet

I had the opportunity recently to help put together a pretty juicy deal for a start up that every American with a dog will join. I wish I could say more, but my NDA forbids it. It’s a great...

Greatest Linkbuilding Tool Ever

It is hard to imaging for some. With all of this Web 2.0, mass collaboration technology how can the greatest linkbuilding tool of all-time have been built over a hundred years ago? The telephone...

Pareto Principle and Keyword Research

I have read several posts about SEO being easy and in some cases these people are right. If all you are doing is adding lightly researched keywords into title tags and sprinkling keywords into...

Brick and Mortar Linkbait

Imagine this? Someone actually makes a tangible product in order to get some links and in turn, rankings. I know that this happens in a very passive way. Lots of people make new products, make a...

The Problem With Acronyms As Brand Names

People decide to pick acronyms as brand names for a number of reasons. It's usually out of laziness. Some new companies find a 3 word phrase that describes them well, but doesn't have the right...

The Marketing Optimization Paradox

In theory a marketing system should give us an optimal way of marketing to the customer. This system includes A/B testing, sophisticated multivariate analysis, and other forms of modeling. We know...